Off Record is a fresh new events brand emerging from Brighton’s underground scene. Formerly known as Drums R Us, their previous identity leaned on nostalgic branding but lacked a unique voice of its own. They came to us for a complete rebrand something fresh, on-trend, and instantly recognisable.

​

We developed a new identity that sets Off Record apart, moving away from past influences and creating something original and future-proof. A key part of this transformation was the introduction of a custom mascot, designed to give the brand a distinct personality that would resonate with their audience and grow into an iconic symbol over time.

​

With the rebrand complete, we moved on to crafting a bespoke event poster series. Each event carries the theme of "OFF" in the title, and we took a tailored approach designing posters that reflected both the venue’s atmosphere and the music style for each night. This versatility ensured that Off Record maintained a strong, cohesive identity while keeping every event visually fresh and exciting.